We spent twenty years pricing agency work. Then we built the tool.
Get started
Twenty years of estimates in one tool
One place to price the work
Built by operators
We've watched talented agencies struggle because the business behind the work is hard to see until it's too late. StudioForecast is built by operators, and it starts where the money is actually decided: the estimate. Put in a brief and get back scope, staffing, timeline and margin, priced from your own rate card and the projects you've already run.
The problem isn’t making a proposal, it’s making a proposal that’s profitable.
The Problem
The most expensive decision an agency makes doesn't look like a decision. Someone puts a number on the work before anyone fully understands it, in an afternoon, under deadline, from a half-clear brief. That number sets the staffing you can afford, staffing sets delivery, delivery sets what the agency earns. We don't even call it a decision. We call it putting a number together.
The Insight
By the time a margin problem shows up in a finance report, the decision that caused it was made months earlier. The estimate is the first real decision you make about a piece of work, and almost always the least examined one. Every number you report on that project afterwards inherits it.
The Solution
StudioForecast makes that moment quick and evidence-based. Bring a brief, an RFP or the notes from the call and get a structured estimate back in minutes. Scope, staffing, timeline and margin, priced from your own rate card and the projects you have already run. Nothing to connect, nothing to migrate.
Win more work, keep more margin.
Most tools hand you data and expect you to connect the dots yourself. StudioForecast starts at the estimate, the one moment where scope, price, staffing and margin all get decided at once. It reads the brief against your rate card and the projects you have already run, then hands back what the work costs, what to charge for it and what you keep.
Learn more
It reads what you send
Upload a brief, an RFP or the notes from the call. Scope, roles, hours and timeline come out structured, instead of you retyping them into a spreadsheet.
It prices like your best producer
Twenty years of running agency operations sits behind this. It prices the work the way a senior producer at your shop would, against your rate card and your own past projects.
You can argue with the number
Why is this role in there? What happens if we drop two weeks? Where is the risk in this scope? You get the reasoning, so you can move the price knowing exactly what it costs you.
Our vision
Improve the success rate of independent agencies and professional services firms—by giving leaders the clarity, foresight, and decision support they’ve never had before.
Our mission
We’re building the operating system for modern professional services—where key data move as one, and leaders can make critical decisions with full context, not partial views. For the first time, new technology makes it possible to connect messy, real-world inputs (like deals, scopes, and staffing plans) into a system that understands how the business actually runs. The result is simpler: more resilient firms, better decisions, and businesses that are built to last.
Our values
Build from reality
We know how agencies actually run. And that’s why we’ve built a tool that works with agencies, not against them.
Make operations invisible
This should take work off your plate. If it adds process, we cut it. Everything should be easier because of us.
Think in systems
Drop two weeks from the timeline and you've changed the staffing, the delivery and the margin. We design for that.
Use AI where it matters
Our tool reads your briefs and prices against your own past jobs. That's it. We don't use it because it's on trend.
Earn trust by being useful
Trust isn’t claimed—it’s built through consistency. If you rely on the system without second-guessing it, we’ve done our job.
Our story
Every agency hits the same wall. The business grows, and the work of running it grows faster. It lands on the people who are best at the craft. Suddenly the craft isn't the hard part. Running the place is. And it all concentrates in one moment: the estimate. Scope, price, staffing and margin, decided at once, under deadline, half of it from memory. We think that moment only needs solving once.
So that's what we built for. Bring an RFP, a brief, or the notes from your last client call. What comes out the other side is what the work costs, what to charge for it, and what you keep — priced off your own rate card and the projects you've already run. Not a guesstimate. A number you can defend if the client pushes back.
The point isn't the estimate, however. It's what you get back. Judgment, creativity, leadership, the parts of the job you're good at. Your best producer shouldn't spend Thursday night in a pricing spreadsheet. Get the price right and the rest of the business inherits it: the staffing you can afford, the delivery you can hold, the margin you keep. Win more work. Keep more margin.
2007
Agency life begins
We start our careers in Growth and Operations at large-scale agencies across the USA.
2008
Financial Crisis
The financial crisis teaches us to be scrappy operators. We learn how to leverage agency data to make the best decisions possible in tight situations.
2017
Disruption!
New technologies, digital transformation, and rethinking agency models had agencies up in arms. Growth and operations need to pivot in thinking.
2020
The Pandemic
We see a lot of loss and change for agencies worldwide. models needed to shift and mindset needed to evolve again.
2022
Patterns emerge
We realize that many of the independent agencies we were working with did not have the full picture of how their business was functioning. We were increasingly getting hired to right these ships.
2025
We found StudioForecast
After seeing so many companies struggle with pipeline, revenue and staffing being viewed as different workflows, we found StudioForecast: the first-ever AI platform for creative agencies.
Meet the team
Pen Stanton
CEO & Co-Founder
Courty Stanton
CPO & Co-Founder
Stephen Glindmeyer
CTO & Co-Founder
We’re here to help.
Have any questions? Curious to learn more? We’d love to talk.
Contact us
Start free trial
We spent twenty years pricing agency work. Then we built the tool.
Get started
Twenty years of estimates in one tool
One place to price the work
Built by operators
We've watched talented agencies struggle because the business behind the work is hard to see until it's too late. StudioForecast is built by operators, and it starts where the money is actually decided: the estimate. Put in a brief and get back scope, staffing, timeline and margin, priced from your own rate card and the projects you've already run.
The problem isn’t making a proposal, it’s making a proposal that’s profitable.
The Problem
The most expensive decision an agency makes doesn't look like a decision. Someone puts a number on the work before anyone fully understands it, in an afternoon, under deadline, from a half-clear brief. That number sets the staffing you can afford, staffing sets delivery, delivery sets what the agency earns. We don't even call it a decision. We call it putting a number together.
The Insight
By the time a margin problem shows up in a finance report, the decision that caused it was made months earlier. The estimate is the first real decision you make about a piece of work, and almost always the least examined one. Every number you report on that project afterwards inherits it.
The Solution
StudioForecast makes that moment quick and evidence-based. Bring a brief, an RFP or the notes from the call and get a structured estimate back in minutes. Scope, staffing, timeline and margin, priced from your own rate card and the projects you have already run. Nothing to connect, nothing to migrate.
Win more work, keep more margin.
Most tools hand you data and expect you to connect the dots yourself. StudioForecast starts at the estimate, the one moment where scope, price, staffing and margin all get decided at once. It reads the brief against your rate card and the projects you have already run, then hands back what the work costs, what to charge for it and what you keep.
Learn more
It reads what you send
Upload a brief, an RFP or the notes from the call. Scope, roles, hours and timeline come out structured, instead of you retyping them into a spreadsheet.
It prices like your best producer
Twenty years of running agency operations sits behind this. It prices the work the way a senior producer at your shop would, against your rate card and your own past projects.
You can argue with the number
Why is this role in there? What happens if we drop two weeks? Where is the risk in this scope? You get the reasoning, so you can move the price knowing exactly what it costs you.
Our vision
Improve the success rate of independent agencies and professional services firms—by giving leaders the clarity, foresight, and decision support they’ve never had before.
Our mission
We’re building the operating system for modern professional services—where key data move as one, and leaders can make critical decisions with full context, not partial views. For the first time, new technology makes it possible to connect messy, real-world inputs (like deals, scopes, and staffing plans) into a system that understands how the business actually runs. The result is simpler: more resilient firms, better decisions, and businesses that are built to last.
Our values
Build from reality
We know how agencies actually run. And that’s why we’ve built a tool that works with agencies, not against them.
Make operations invisible
This should take work off your plate. If it adds process, we cut it. Everything should be easier because of us.
Think in systems
Drop two weeks from the timeline and you've changed the staffing, the delivery and the margin. We design for that.
Use AI where it matters
Our tool reads your briefs and prices against your own past jobs. That's it. We don't use it because it's on trend.
Earn trust by being useful
Trust isn’t claimed—it’s built through consistency. If you rely on the system without second-guessing it, we’ve done our job.
Our story
Every agency hits the same wall. The business grows, and the work of running it grows faster. It lands on the people who are best at the craft. Suddenly the craft isn't the hard part. Running the place is. And it all concentrates in one moment: the estimate. Scope, price, staffing and margin, decided at once, under deadline, half of it from memory. We think that moment only needs solving once.
So that's what we built for. Bring an RFP, a brief, or the notes from your last client call. What comes out the other side is what the work costs, what to charge for it, and what you keep — priced off your own rate card and the projects you've already run. Not a guesstimate. A number you can defend if the client pushes back.
The point isn't the estimate, however. It's what you get back. Judgment, creativity, leadership, the parts of the job you're good at. Your best producer shouldn't spend Thursday night in a pricing spreadsheet. Get the price right and the rest of the business inherits it: the staffing you can afford, the delivery you can hold, the margin you keep. Win more work. Keep more margin.
2007
Agency life begins
We start our careers in Growth and Operations at large-scale agencies across the USA.
2008
Financial Crisis
The financial crisis teaches us to be scrappy operators. We learn how to leverage agency data to make the best decisions possible in tight situations.
2017
Disruption!
New technologies, digital transformation, and rethinking agency models had agencies up in arms. Growth and operations need to pivot in thinking.
2020
The Pandemic
We see a lot of loss and change for agencies worldwide. models needed to shift and mindset needed to evolve again.
2022
Patterns emerge
We realize that many of the independent agencies we were working with did not have the full picture of how their business was functioning. We were increasingly getting hired to right these ships.
2025
We found StudioForecast
After seeing so many companies struggle with pipeline, revenue and staffing being viewed as different workflows, we found StudioForecast: the first-ever AI platform for creative agencies.
Meet the team
Pen Stanton
CEO & Co-Founder
Courty Stanton
CPO & Co-Founder
Stephen Glindmeyer
CTO & Co-Founder
We’re here to help.
Have any questions? Curious to learn more? We’d love to talk.
Contact us
Start free trial
We spent twenty years pricing agency work. Then we built the tool.
Get started
Twenty years of estimates in one tool
One place to price the work
Built by operators
We've watched talented agencies struggle because the business behind the work is hard to see until it's too late. StudioForecast is built by operators, and it starts where the money is actually decided: the estimate. Put in a brief and get back scope, staffing, timeline and margin, priced from your own rate card and the projects you've already run.
The problem isn’t making a proposal, it’s making a proposal that’s profitable.
The Problem
The most expensive decision an agency makes doesn't look like a decision. Someone puts a number on the work before anyone fully understands it, in an afternoon, under deadline, from a half-clear brief. That number sets the staffing you can afford, staffing sets delivery, delivery sets what the agency earns. We don't even call it a decision. We call it putting a number together.
The Insight
By the time a margin problem shows up in a finance report, the decision that caused it was made months earlier. The estimate is the first real decision you make about a piece of work, and almost always the least examined one. Every number you report on that project afterwards inherits it.
The Solution
StudioForecast makes that moment quick and evidence-based. Bring a brief, an RFP or the notes from the call and get a structured estimate back in minutes. Scope, staffing, timeline and margin, priced from your own rate card and the projects you have already run. Nothing to connect, nothing to migrate.
Win more work, keep more margin.
Most tools hand you data and expect you to connect the dots yourself. StudioForecast starts at the estimate, the one moment where scope, price, staffing and margin all get decided at once. It reads the brief against your rate card and the projects you have already run, then hands back what the work costs, what to charge for it and what you keep.
Learn more
It reads what you send
Upload a brief, an RFP or the notes from the call. Scope, roles, hours and timeline come out structured, instead of you retyping them into a spreadsheet.
It prices like your best producer
Twenty years of running agency operations sits behind this. It prices the work the way a senior producer at your shop would, against your rate card and your own past projects.
You can argue with the number
Why is this role in there? What happens if we drop two weeks? Where is the risk in this scope? You get the reasoning, so you can move the price knowing exactly what it costs you.
Our vision
Improve the success rate of independent agencies and professional services firms—by giving leaders the clarity, foresight, and decision support they’ve never had before.
Our mission
We’re building the operating system for modern professional services—where key data move as one, and leaders can make critical decisions with full context, not partial views. For the first time, new technology makes it possible to connect messy, real-world inputs (like deals, scopes, and staffing plans) into a system that understands how the business actually runs. The result is simpler: more resilient firms, better decisions, and businesses that are built to last.
Our values
Build from reality
We know how agencies actually run. And that’s why we’ve built a tool that works with agencies, not against them.
Make operations invisible
This should take work off your plate. If it adds process, we cut it. Everything should be easier because of us.
Think in systems
Drop two weeks from the timeline and you've changed the staffing, the delivery and the margin. We design for that.
Use AI where it matters
Our tool reads your briefs and prices against your own past jobs. That's it. We don't use it because it's on trend.
Earn trust by being useful
Trust isn’t claimed—it’s built through consistency. If you rely on the system without second-guessing it, we’ve done our job.
Our story
Every agency hits the same wall. The business grows, and the work of running it grows faster. It lands on the people who are best at the craft. Suddenly the craft isn't the hard part. Running the place is. And it all concentrates in one moment: the estimate. Scope, price, staffing and margin, decided at once, under deadline, half of it from memory. We think that moment only needs solving once.
So that's what we built for. Bring an RFP, a brief, or the notes from your last client call. What comes out the other side is what the work costs, what to charge for it, and what you keep — priced off your own rate card and the projects you've already run. Not a guesstimate. A number you can defend if the client pushes back.
The point isn't the estimate, however. It's what you get back. Judgment, creativity, leadership, the parts of the job you're good at. Your best producer shouldn't spend Thursday night in a pricing spreadsheet. Get the price right and the rest of the business inherits it: the staffing you can afford, the delivery you can hold, the margin you keep. Win more work. Keep more margin.
2007
Agency life begins
We start our careers in Growth and Operations at large-scale agencies across the USA.
2008
Financial Crisis
The financial crisis teaches us to be scrappy operators. We learn how to leverage agency data to make the best decisions possible in tight situations.
2017
Disruption!
New technologies, digital transformation, and rethinking agency models had agencies up in arms. Growth and operations need to pivot in thinking.
2020
The Pandemic
We see a lot of loss and change for agencies worldwide. models needed to shift and mindset needed to evolve again.
2022
Patterns emerge
We realize that many of the independent agencies we were working with did not have the full picture of how their business was functioning. We were increasingly getting hired to right these ships.
2025
We found StudioForecast
After seeing so many companies struggle with pipeline, revenue and staffing being viewed as different workflows, we found StudioForecast: the first-ever AI platform for creative agencies.
Meet the team
Pen Stanton
CEO & Co-Founder
Courty Stanton
CPO & Co-Founder
Stephen Glindmeyer
CTO & Co-Founder
We’re here to help.
Have any questions? Curious to learn more? We’d love to talk.
Contact us
Start free trial